4 Ways You Can Lose Your Clients Through Social Media

Success is all about correcting mistakes. Learn the 4 ways you can lose your clients through social media and help provide a better user experience to your customers.

The focus lately has been on how social media tools can help you grow your business. Each of the major platforms offers a great way to reach out and connect with your customers. In fact you can interact with them in real time and make it possible to forge relationships and loyalty online. It also opens you up to being more vulnerable to losing customers online. You need to make sure that you conduct yourself well at all times across the social media networks.

So here are the 4 ways you can lose your clients through social media and start taking steps to avoid making those mistakes as much as possible.

1. Spam Your Followers

One of the quickest way to lose your followers and to lose business from your customers is to spam them through any social media channel. Announcing your specials or location for the day is fine, but ten different reminders over two or three hours are going to turn people off. You need to make sure that the messages you tweet or put up on Facebook offer good information and that they are spaced out appropriately.

You do not want to turn into an email that gets put directly into the spam folder or to get unfollowed on Twitter because you are putting out too many posts.

2. Make Offensive Comments

Another easy way to lose customers is to make offensive comments in general. There are a lot of things that will offend people. If you are worried about your comments coming across the wrong way or if you have a difficult time with writing, you may want to outsource the social media aspects of your business. Opinions need to be put in check as well. If you get on your “soap box” about politics and religion, etc. be prepared for a firestorm!

4 ways you can lose your clients through social media - posing offensive comments

There are people who specialize in establishing a platform for you, and who will Tweet and post regularly to your website. This can take a lot of the pressure off of you and allow you to work on the aspects of the business that you enjoy the most.

3. Complain About Customers

Every few months I hear of an author or a business owner that had a very public meltdown on Twitter or on a blog. These are usually in response to negative reviews or a bad customer experience. The person who complains almost always ends up looking foolish and out of line. If you know you are going to go into an establishment and then be tweeted about or knocked down behind your back, you likely would not visit the business again.

One way to avoid doing this is to make sure that you are not always plugged into your networks. Think about every comment you make before you make it.

4. Ignoring Your Customers

The networks are called social for a reason. These tools are designed so that you can interact with your customers. If you post a deal on your site, you need to make sure that you respond to questions about the deal. If you have a Facebook fan page, you need to take the time to log on and respond to messages or comments made by your fans and followers. Do not just create the page or account and then disappear. Continue to reach out to your customers on a regular basis. You need to work to find a good balance of contact.

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This guest article is written by Catie Keeler. Catie is the primary researcher and writer for mortgagerates.info. Her most recent accomplishments include graduating from the University of North Carolina in Chapel Hill with a degree in business and communications. Her current focus for the site involves refinancing mortgages and 30 year fixed rates.

If you are interested in writing for us, then please check our guest posting guidelines.

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  1. sushain pandita Reply

    really nice article on a g8 topic….Writing things down is something that has helped me tremendously since I started doing it. It not only helps me to remember ideas or what I need to do it also keeps me accountable.

    • Gautam Doddamani Reply

      thanks sushain i am glad that you found it useful :)

  2. Gautam Doddamani Reply

    this is wonderful information!

  3. Adela Page Reply

    Social media can be a very powerful tool to boost your business. But if used recklessly, it can lead to a loss of big money. Thank you for the tips. It helps a lot in preventing failures with social media from happening.

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