Brand Effective Communication of Social Networks – Connecting Worlds!

Today Bethany will tell us the ideal behind Brand effective communication of social networks. How to make your brand gain more exposure via the social media and how to successfully pass your brand name to the larger population? These are some of the questions which will be answered today.

Social networks are helping brands reach out to people. Companies can get in touch with the market easily and at a quick speed via social media platforms. The best thing about these platforms is that communication can be carried out at low cost. People are logged on to so many social media sites like Facebook, Twitter, MySpace, YouTube, etc. They interact with friends and acquaintances on a regular basis using them. With a huge set of users as potential customers, brands can easily exploit this platform for their advertizing and publicity campaigns.

Here are a few ways in which brands can benefit by being active on social media sites.

1. Wide reach


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Every brand has its own page on most social media sites. This helps brands penetrate better into the market. Firstly, they have a list of fans and their products are also exposed to all connections of their fans giving them a wider exposure. More than 50 percent of marketing managers believe that social media helps boost brand awareness and it is a really good way to become acquainted with customer insights. It has also been found that people tend to trust the online word generated about brands.

2. Linking with customers


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Also, brands can obtain feedback and understand how consumers perceive them via social media platforms. This is because any news posted will always receive comments thus giving brands immediate customer feedback. Things liked by people are distributed in their circles and get around easily helping brands connect with a wider customer base. The communication via these sites is very speedy and quick responses are obtained from customers, thus increasing brand effective communication of social networks.

3. Stay in limelight


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On these pages, brands can keep followers posted about latest developments and ongoing offerings. Apart from having pages, brands can place advertisement also on social media sites. Open discussions can be held and some social media sites even hold live interviews with celebrities, authority figures and brand spokespersons.

4. Analytics


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Social media sites are a good way to know how brands are performing as the numbers are right in front of you. Firstly, brands that have greater number of fans are definitely more popular. There are also other analytic indicators like growth rates. On social media sites, you can clearly view how fast your fan base is growing and keep a track of brand effective communication of social networks. Other fan base statistics revealed for any brand are the age, sex ratio, education, location of fans, etc.

5. Understanding metrics


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There are so many organizations that help you understand social media statistics. These help you reach out to your audience and connect with them better. Hootsuite is a good place to track twitter figures. The Google analytics webpage gives information for free. Engagement analytics by socialbakers helps brands understand how they are doing on Facebook.


A brand can unearth a load of valuable information using social media sites. A whole bunch of statistics is revealed easily using these platforms and communication is always swift. This information is valuable and can be used to shape a brand strategy. Hence, social media aids in giving a facelift to brands and services providers and help improve brand effective communication of social networks.

Did you like this article about brand effective communication of social networks? Have you gained an edge over your competitors by following these guidelines? If so, please let us know by a comment!


This article has been written by Bethany Winston. Bethany is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on bike accessories attracted her attention. These days she is busy in writing an article on 125cc scooters in market.

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  1. Praveen Kumar Reply

    Wow, Thanks for sharing grate information about social networks. Yes, I like this article about brand effective communication of social networks.

  2. Cindy Reply

    great post, very informative! I totally agree, social media gets even more important in branding and online marketing, also as a SEO technique. I only have used Facebook, but now i got to know the Google+ with its business features and i found it really great!

    • Gautam Doddamani Reply

      thank you cindy, google+ is a great new way to market content on a social platform…glad you are finding it helpful! :)

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