Flock is a web browser developed by Flock Inc. and owned by Zynga, the company behind Farmville. This is a web browser unlike other browsers which specialises in providing social networking facilities to its users. It has a user interface that is designed for socialising on sites like Facebook, Twitter, MySpace etc.
Flock was first released on April 11, 2005. It was previously based on Mozilla’s Gecko (HTML rendering) engine. Starting from version 3 it shifted onto Chromium’s Webkit rendering engine. It featured a built-in RSS reader for fast and easy access to all your favourite feeds and blogs. Because of its unique social sharing capabilities, Flock was doing better than its rivals and according to statistics taken in the month of January there were 10 million users in the world using the Flock web browser. This was the time when Zynga acquired Flock Inc. and began redesigning the browser, making it more social to reach a greater audience.
According to Flock’s Official site the browser has been discontinued and all its support will end on April 26, 2011. When asked why it is shutting down, Flock had to say this:
The Flock team joined Zynga in January, 2011 and is now working to assist Zynga in achieving their goal of building the most fun, social games available to anyone, anytime — on any platform.
As stated in an article at Techie Buzz, the official announcement about the shutdown procedure was made on April 13th.
When asked which browser should we migrate to now, Flock had to say this:
Since no further security updates will be provided to keep you safe on the web, we encourage all Flock users to upgrade to Google Chrome or Mozilla Firefox.
For further questions please refer to the FAQ.
I think Flock had a wonderful 6 years and wished if it would have stayed longer with us. Flock has received many awards in its lifetime such as:
- “Eddy Winner”: Flock 2.0 24th Annual Macworld Editors’ Choice Awards
- SXSW community Award, 2008
- Webby Award in social networking, 2008
- Open Web Award for Applications and Widgets, 2007
Please comment how you feel about the end of Flock. Was it a browser worth to be continued or was it just another web browser for you?
UPDATE: Flock browser has been discontinued indefinitely.