Yes you read it right! Gone are the days when you still hung upon choosing your domain only among these three. Trash your .com .net .org and make your own .anything now!
ICANN (Internet Corporation for Assigned Names and Numbers) has recently made the expansion of new Top level domains (TLD) program official. ICANN which began this expansion program back in June, 2008 has finally come to a decision after three long years. According to this new program, any company, organization or a community can register its own generic top level domain (such as .car, .brand, .bank) etc. Some popular companies such as CANON (a Japanese imaging and optical products) organisation has publicly stated that it will get its own domain extension known as .canon.
“It opens up the right of the dot,” said Rod Beckstrom, CEO of ICANN at a press conference in Singapore. He further added ”When you think .com, .net, think .anything to open new ideas.” This means the revolution of the internet genre. Yes precisely, now you can have your own creative domain extension. Whether you are an endorser of a particular brand or the CEO of a multi-million dollar company, this evolution of TLDs ensures that you deliver your product safely and in a unique fashion. For example, people looking for a particular apple product can directly visit iphone.apple rather than going to Apple’s official site and getting redirected to the iPhone page which looks as a tedious task to perform everytime. As they say ‘The limit is your imagination’, fits here perfectly, doesn’t it?
“This decision will usher in a new Internet age. We have provided a platform for the next generation of creativity and inspiration.”
said the Chairman of ICANN’s board of Directors, Peter Dengate Thrush.
CircleID has managed to share with us a great infographic. See the pic below.
As interesting as that sounds, getting your own domain extension has its own cons, such as trademark issues as stated in an article at the CNET. If a particular TLD has previously been registered, will a hold be placed on all newly-made TLDs ending with the same extension? Well, not to worry. These trademark concerns are currently being addressed in a guidebook which will be made public on November, 9 and will be approved by the ICANN members this December.
Applications for accepting new generic top-level-domains will be open from 12 January 2012 to 12 April 2012. Application fees alone will start from $185,000 and should be renewed yearly for $25,000. As CNET rightly says it, It’s not for the faint of heart.
Comment on this story to share your views! Can you afford this new technology or are you already happy with your current TLD?